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In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.

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In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.