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The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.

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The State of Artificial Intelligence in Marketing Infographic

Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.

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Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.