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Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. This guide explains exactly what agile marketing is, why it's so effective and provides an action plan to get started with agile marketing in your organization. 

Free
Org Structure Guide

This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company. 

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In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

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Marketing Resource Management

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Free
Creating a Social Media Policy

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

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Getting Started with Agile Marketing

Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.

Free
Develop Leaders with Succession Planning

A guide to help you develop leaders internally through succession planning.

Free
Conducting Insightful Interviews

A guide to help you conduct insightful interviews to hire the best candidates for open positions.

Free
Benchmarking Your Core Competencies

A guide to help you benchmark your core competencies.

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This guide provides practical advice for maximizing opportunity and reducing risk for change initiatives.

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A guide that provides practical advice for both aspiring and accomplished leaders.