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This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.
Use this tool to help you communicate the findings of a focus group.
Free
Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.
A template to quickly document the role and responsibilities for this position.
A tool to help you evaluate potential focus group facilitators (moderators).