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Free

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Free
Understanding Twitter for Business

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Free
Building Effective Landing Pages

​This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.

Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Free
Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.

Free
Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

Free

This guide provides practical advice for implementing a Marketing Automation strategy.

Free

This guide provides advice on how to build permission-based email marketing lists.

Free

This guide provides practical advice for building effective email marketing campaigns.

Free

A guide for implementing an effective lead generation & marketing automation program.