Filter by Topic

Free

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Free
The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

Free

In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Free

A benchmark report on content personalization trends and best practices.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

Free

Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

Free

A roles matrix to help you organize your Customer Engagement efforts.

Free
Data Enhancement Guide

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.

Free

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

Free
Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Free
Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Free
Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.

Free
Are You Customer Centric?

A guide to help you understand and develop a customer-centric point of view in your company.