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The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Free
The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

Free
Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

Free
Personalization Trends Video Infographic

This video infographic provides statistics, trends and best practices for content personalization.

Website Redesign Framework

Use this shopper marketing framework to define the activities required to successfully create, plan and execute a shopper marketing plan.

Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis

Free
eWorkshop: Trends in Personalization 2017

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

Free

In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

This template has been designed to assist user experience design (UX) testing for web and app development, with the purpose of improving the usability of any website or application.

Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.

Free
Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

Free

This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

Free

This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Shopper Marketing Methodology

Follow this simple, step-by-step, methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

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Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

A template to facilitate the development of standardized interview questions for developing shopper profiles.

Use our Shopper Marketing Glossary to understand key terms.

Brand Consistency Benchmark Report

In this report, Demand Metric, in partnership with Lucidpress, took the beliefs about the impact and value of brand consistency and explored them more deeply. 

The Current State of Online Communities for Customer Support

Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.

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