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Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.
Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.
A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.
This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.
Read this how-to guide to help you strategize for the resurgence of Myspace.
Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.
A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.
A guide to help you understand how to use social media monitoring tools.
This eWorkshop will teach you how to use Pinterest for business.
A guide to help you understand the key features of Instagram that are useful to business.
A guide to help you understand the key features of Google+ that are useful to business
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
A guide to help you understand how to drive online community adoption.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.
A guide to help you learn more about and build your public relations capabilities.