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State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.

Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

Free

This live session is ideal for sales & marketing professionals who are responsible for driving revenue.

Free

Learn how world-class Enterprises are standardizing company-wide analytics and reporting in order to clearly prove the impact their investments have on the organizations top line growth.

Free

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.

Free

Join our speakers, as they share and discuss the key findings of our 2016 B2B Demand Generation & Predictive Marketing Benchmark Report.

Free

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free

Read this Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Free

Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

Use this matrix to obtain information about key vendors in the Predictive Marketing Analytics technology space.

Free

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Free

This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..

Free

From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.

Free

This eWorkshop presents results from the sales & marketing analytics study, focusing its attention on the tools; sources of data and techniques marketers are using to drive their analytics efforts.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free
Tag Management Best Practices

This How-­To Guide will explain tags, tag management, how tags are used, why it is important to manage them and concludes with considerations for determining if you need a tag management solution.

Big Data and Marketing Infographic

This infographic provides statistics and best practices for content marketing.

Free

A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

Free
Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Free

In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.

Free

This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.

Free
Value of Using Big Data

A guide to help you understand the value of using big data.

Free
Free Web Analytics from Google

A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.

Free
Analytical Marketing Tools & Techniques

A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.

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