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State of Marketing Measurement

Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.

Free
Growth Hacking Cheat Sheet

Use this cheat sheet to learn about growth hacking and how to leverage it at your company.

Growth Hacking Checklist

Use this checklist to help you implement or refine your approach to growth hacking at your company.

Free
Marketing Fueled Growth Cheat Sheet

Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.

Marketing Fueled Growth Checklist

Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.

Use this template to run a growth workshop at your organization.

Free
Growth Marketing Cheat Sheet

Use this cheat sheet to learn about growth marketing and how to leverage it at your company.

growth marketing checklist

Use this checklist to help build your organization's growth marketing culture and mindset.

Free
Marketing Attribution Cheat Sheet

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.

 marketing attribution checklist template

This checklist provides step-by-step instructions to help you implement marketing attribution.

Free
Media Mix Modelling Cheat Sheet

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO. 

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Free

This video infographic provides statistics and best practices for marketing technology adoption.

Free

This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.

Free

This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.

Free

A benchmark report on advanced marketing performance management best practices.

This self-assessment tool will help your marketing team understand how capable they are, and where they can improve.

This self-assessment tool will help you understand your employees product management skillset.

This self-assessment tool will help you understand your employees sales enablement skillset.

Free

This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.