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Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

Free

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

State of Product and GTM Strategy

This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.

Free
Growth Hacking Cheat Sheet

Use this cheat sheet to learn about growth hacking and how to leverage it at your company.

Free
Marketing Fueled Growth Cheat Sheet

Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.

Marketing Fueled Growth Checklist

Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.

Use this template to run a growth workshop at your organization.

Free
Growth Marketing Cheat Sheet

Use this cheat sheet to learn about growth marketing and how to leverage it at your company.

growth marketing checklist

Use this checklist to help build your organization's growth marketing culture and mindset.

Free
Marketing Attribution Cheat Sheet

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.

 marketing attribution checklist template

This checklist provides step-by-step instructions to help you implement marketing attribution.

The State of Marketing Budgets Research Report

Integrate and Demand Metric partnered to explore the current state of B2B marketing budgets, hiring, and resource allocations.  This report shares insights from over 500 B2B Marketers from the United States and the United Kingdom.

Free
Media Mix Modelling Cheat Sheet

Use this cheat sheet to learn about media mix modeling and how to leverage it at your company.

Media Mix Modeling Checklist

Use this checklist to help you create a marketing data table and implement a media mix model.

CMO Onboarding Presentation Deck

Use this Presentation Deck to help document important insights during your first meeting with the CEO.

Free
CMO First 90 Days Cheat Sheet

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO. 

Free
the_state_of_multichannel_marketing_2020

For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts.

Customer Segment Analysis Tool

Use this tool to divide your customer base into distinct groups or segments and analyze them based on shared characteristics, behaviors, or needs.

Product Market Expansion Grid Ansoff

Use this framework to help you devise strategies for future growth.

Value Proposition Messaging Worksheet

Use this template to document your value proposition and messaging framework including, key benefit pillars, proof points to validate your claims, and elevator pitch.

Marketing Plan Presentation for Start Up

Use this template to develop your marketing plan for a new start-up or business idea.

Business Model Canvas Template (Word)

Use this template to define your business model. 

Business Model Canvas Template (PowerPoint)

Use this Microsoft PowerPoint template to define your business model.

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