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The State of Artificial Intelligence in Marketing Infographic

Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.

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Eliminating Friction in the Funnel Video Infographic

Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. 

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Eliminating Friction in the Marketing Funnel Infographic

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

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state_of_multichannel_marketing_infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance. 

 the_state_of_video_marketing_2019_infographic

Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.

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The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

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The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

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The State of Email Marketing Infographic 2019

The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). 

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Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

The State of Email Engagement 2019 Video Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

The State of Email Engagement 2019 Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

 

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Data Privacy Best Practices and the GDPR

This video infographic provides statistics and best practices for the state of data privacy and GDRP.

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The State of Trade Show Marketing Infographic

This infographic provides statistics and best practices for the state of trade show marketing.

This video infographic provides statistics and best practices for the state of email marketing.

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The Secret to Trade Show ROI

This video infographic provides statistics and best practices for trade show marketing and ROI.

Email Marketing ROI Video Infographic

This video infographic provides statistics and best practices for the state of email marketing.

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This video infographic provides statistics and best practices for sales content.

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Content Experience Impact Video Infographic

This video infographic provides statistics and best practices for content experience including interactive content.

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This video infographic provides statistics and best practices for marketing technology adoption.

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This video infographic provides statistics and best practices for content personalization.

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The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

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Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

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Personalization Trends Video Infographic

This video infographic provides statistics, trends and best practices for content personalization.

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Funnel Flow Benchmarking Study

This video infographic provides statistics and best practices for marketing funnels.

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