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Free
Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free
Evaluating Hosted CRM

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.

Free
Are You Prepared for CRM?

A guide to help you evaluate if you company is ready to begin a CRM initiative.

Free
Are You Customer Centric?

A guide to help you understand and develop a customer-centric point of view in your company.

Free

This guide provides practical advice for adopting a customer-centric business strategy.