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Use this template to manage your shopper and consumer behavioral insights collection effort.

Free

Using data-driven results from a benchmark study, DNN and Demand Metric share top reasons to consider a branded online community.

Free

This video infographic provides statistics and best practices for lifecycle marketing.

Free

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

Free

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Free

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

Free

A guide to help you evaluate if you company is ready to begin a CRM initiative.

Free

A guide to help you understand and develop a customer-centric point of view in your company.

Free

This guide provides practical advice for adopting a customer-centric business strategy.

Customer Centricity Checklist

A checklist with links to tools and best practices for increased focus on customers.

John Follett's picture
Expert
John Follett
Expert

Marketing has always been neuroscience, but marketing professionals are just now formalizing the practices of neuroscience - creating emotions, memories, and behaviors - and putting them into action. 

Is the application of neuroscience voodoo, or simply recognition of how human beings function?

To find out, we’re partnering with the Association of National Advertisers (ANA) to study consumer neuroscience and you're invited to participate

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We are working on building a great new tool for defining CRM requirements for sales, marketing, customer service and partner relations.  The tool is designed to allow users to document how they are currently managing a given function and then create a roadmap for how that function will be managed or integrated into their CRM system in the future.

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We are planning a new consulting methodology and tool-kit around Customer Experience Management.  Should be complete end of July, early August. 

If you have any ideas about how this should be organized, or what resources to include, let us know!

Jesse

UPDATE: this Customer Engagement Methodology & Tool-Kit has been launched!

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

WIth the development of our Customer Experience Management (CEM) methodology & tool-kit in development, a lot of our focus recently has been on the development of a tool to help members create customer journey maps.  Sometimes called Customer Experience Maps, customer journey maps are all about communicating how your customers think and feel on an emotional level while they are interacting with your organization.