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Jesse Hopps
Go-To-Market Framework

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

John Follett's picture
John Follett

In the spirit of the season, WestJet vice-president of communications Richard Bartrem has agreed to donate flights to the Ronald McDonald Charities following this awesome display of corporate giving & generosity. 

Check out the video below explaining the “Christmas miracle” stunt from Westjet. 



This video infographic provides statistics and best practices for association marketing.

Project Approval Form

A form that standardizes and documents requests for new projects.

Public Relations Budget Template

A budget template thats detail the expected costs for your PR program and generates charts.

positioning statement worksheet

A worksheet to define a positioning statement that describes your product and its differentiation.

Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

Use this tool to help you design a Request for Proposal (RFP) for an Advocacy and Loyalty platform.

Use this matrix to obtain information about key Mobile Marketing vendors.

Jesse Hopps
Product Success Drivers Quadrant - use this PowerPoint presentation to explain the 4 success drivers: strategy, process definition, portfolio management,...
Demand Metric's picture
Demand Metric

Watch this tutorial to learn how to do conditional formatting:

Mobile Application Assessment Tool

Use this tool to decide which type of mobile application your organization should focus on developing.


A guide to help you understand the Revenue Marketing journey.


This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

Social Media Competitor Tracking Tool

A tool to monitor & compare key metrics of your competitors social media activities.

Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

A form to secure a promise to make a payment from a customer.


Join Demand Metric, Allocadia and QuintoVate, as they discuss what leading companies are doing to master Marketing Performance Management. 

2014 Marketing Outlook

This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.

Branding Plan

A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

This Dashboard Readiness Assessment will help you determine your readiness for creating a dashboard for your business.

This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.


The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.


Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.