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Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.
Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.