Predictive Marketing (Methodology, Toolkit, and Video Training Course)

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Phi Schmidt
Phi Schmidt wrote:

Predictive Marketing is the art of leveraging data to help predict marketing actions, and which are most likely to succeed or fail. We have had requests for a full toolkit and video course based on our recent research on predictive analytics, to help our members more fully leverage Predictive Marketing best practices.

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Resource Reference 
Predictive Analytics Report

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.