Organizational Structure Research

Phi Schmidt's picture
Phi Schmidt
Phi Schmidt wrote:

The objective behind our organizational structure research is to provide members with the insights and solutions needed to develop structures that are consumer centric and agile given their industry and culture. 

Specifically the research objectives are:

  • Develop archetypes of marketing organizations by major industry segments that are linked to best practices and relative revenue gains.
  • Identify the skills sets required for each position
  • Identify the challenges/barriers they faced to the implementation of these actions
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John Follett's picture
John Follett
John Follett wrote:

Thanks, Phi!

This survey is now live.

We want to know if your marketing organization structured in the ideal way, helping you to be more competitive, customer-centric, and agile.

Take the survey to help us answer the key questions, like:

  • What are the benchmark structures for modern marketing organizations?
  • How does organizational structure affect a company’s performance and revenue?
  • Which organizational capabilities drive better performance?

The resulting insights will be combined with perspectives from industry experts to create a complete picture of the modern marketing organization.

Click Here to Get Started!

Your input is invaluable, and your responses will be kept confidential.

Deadline to participate: Monday, June 21

To thank you for participating, we will send you a copy of the report, and you will receive a $5 Starbucks Card when the survey closes.

All the best,


John Follett's picture
John Follett
John Follett wrote:

This survey is now closed. Thanks to all those who participated!

We will be sure to link this post to the final report when it is complete.