Marketing Technology Research Study

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John Follett
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John Follett wrote:

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Marketing’s technology spend is increasing as marketers rely more on technology to provide, manage, and analyze data related to customer engagement and experience.  As the closest link between customers and a brand, marketers need to implement solutions to answer business questions--but often avoid solutions that require in-depth IT integration.  As a result, SaaS-based marketing technology solutions have exploded.  What will this mean for marketers looking to make technology investment decisions in a complex operating environment and with limited budgets?

This Marketing Technology Benchmark Study will explore how certain characteristics of the marketing technology stack, and the team that supports it, impacts the success of the marketing team.

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This self-assessment tool will help you understand your employees marketing technology skillset.