Welcome to the Demand Metric Community!

This community was designed specifically for sharing best practices, approaches, and expertise among Marketing professionals in mid-sized enterprises.  There are four key sections to the community:
 
  • Member Lounge - a place for general discussions, sharing and industry news
  • Ask an Expert - post a strategic question about marketing to get answers from experts
  • Product Roadmap - shows what new resources are in development so you can vote on the best ideas
  • Helpdesk - for posting technical issues or getting help using and customizing our tools

 

If you have any questions or feedback, please contact us at info@demandmetric.com

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Recent Community Activity

Lauren Sytsma's picture
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Lauren Sytsma
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Mar 12, 2020 8:34 AM
Lauren Sytsma posted a new resource:

Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. This guide explains exactly what agile marketing is, why it's so effective and provides an action plan to get started with agile marketing in your organization. 

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Lauren Sytsma's picture
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Lauren Sytsma
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Feb 19, 2020 12:55 PM
Lauren Sytsma posted a new resource:

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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Jesse Hopps's picture
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Jesse Hopps
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Feb 17, 2020 8:14 AM
Jesse Hopps posted a new resource:
ABM Program Budget Template

Your Problem

You need to set and track your overall account-based marketing (ABM) budget. 

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Jesse Hopps's picture
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Jesse Hopps
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Feb 17, 2020 7:53 AM
Jesse Hopps posted a new resource:
ABM Team Roles Matrix Template

Your Problem

You need to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.

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Jesse Hopps's picture
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Jesse Hopps
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Feb 17, 2020 7:45 AM
Jesse Hopps posted a new resource:

Your Problem

You need to define, track, and report on your key account-based marketing (ABM) program metrics.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 11:21 AM
Jesse Hopps posted a new resource:
ABM Platform Evaluation Matrix Template

Your Problem

You need to select an account-based marketing (ABM) platform for your organization and justify your decision.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 8:07 AM
Jesse Hopps posted a new resource:
ABM Buying Committee Diagram Template

Your Problem

You need to identify members of the buying committee at a target account.

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Jesse Hopps's picture
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Jesse Hopps
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Feb 14, 2020 7:43 AM
Jesse Hopps posted a new resource:
ABM Content Plan Worksheet Template

Your Problem

You need to develop an ABM Content Plan that will influence the buying committee and help drive them to purchase from your organization.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 7:31 AM
Jesse Hopps posted a new resource:
ABM Account Product Mapping Template

This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts. 

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Jesse Hopps's picture
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Jesse Hopps
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Feb 14, 2020 7:25 AM
Jesse Hopps posted a new resource:
ABM Key Account Plan Canvas Template

Your Problem

You need to create a one-page action plan for each of your target accounts.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 7:17 AM
Jesse Hopps posted a new resource:
ABM Account Tiers Worksheet

Your Problem

You are rolling out account-based marketing and need to identify which marketing tactics and channels you will use to engage target accounts. 

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 7:01 AM
Jesse Hopps posted a new resource:
ABM Campaign Planning Tool

Your Problem

You need to plan successful account-based marketing (ABM) campaigns for each of your target accounts.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 6:56 AM
Jesse Hopps posted a new resource:
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Jesse Hopps's picture
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Jesse Hopps
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Feb 14, 2020 6:33 AM
Jesse Hopps posted a new resource:
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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 6:18 AM
Jesse Hopps posted a new resource:

Use this template to define the pains, gains and jobs-to-be-done for your buyer.

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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 5:52 AM
Jesse Hopps posted a new resource:
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Jesse Hopps's picture
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Jesse Hopps
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Feb 14, 2020 5:48 AM
Jesse Hopps posted a new resource:
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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 5:42 AM
Jesse Hopps posted a new resource:
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Jesse Hopps's picture
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Jesse Hopps
Rockstar
Feb 14, 2020 5:25 AM
Jesse Hopps posted a new resource:

his how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

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Jesse Hopps's picture
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Jesse Hopps
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Feb 14, 2020 5:11 AM
Jesse Hopps posted a new resource:

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

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