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Beyond Engagement: Why Advocacy Is Always About the People

Beyond Engagement: Why Advocacy Is Always About the People

After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success.

Fresh Content vs. Older Content

Fresh Content vs. Older Content

Of course we all know that it's important to keep fresh content on our websites to get the best search engine results.

How to Become the Customer's Key Resource #...

How to Become the Customer's Key Resource #...

 

Fresh Content vs. Older Content

Fresh Content vs. Older Content

Of course we all know that it's important to keep fresh content on our websites to get the best search engine results.

Modern Marketing Center of Excellence Report #...

Modern Marketing Center of Excellence Report #...

What is a Modern Marketing Center of Excellence (MMCoE)?

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Getting Cross-Cultural Teamwork Right

Getting Cross-Cultural Teamwork Right

Is Employee Engagement Important in a Customer Centric...

Is Employee Engagement Important in a Customer Centric...

With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.

Video Content Metrics Benchmark Report #videomarketing #...

Video Content Metrics Benchmark Report #videomarketing #...

After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking

Demand Metric Marketing Strategy model

Demand Metric Marketing Strategy model

"Marketing Strategy" can mean different things to different marketers.

From Big Data to Smart Data

From Big Data to Smart Data

In the field of analytics, just having big data is pretty meaningless.  Guess what - most firms already have big data!

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