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Vertical Market Assessment

Vertical Market Assessment

Does anyone have some intel or reference materials they could share on assessing possible vertical markets for their product(s)?

Proof of Concept Template

Proof of Concept Template

I have a client that wants to launch a Proof of Concept for the travel software for corporates. Does anyone have a good template for this?

Tool for Defining CRM Requirements

Tool for Defining CRM Requirements

We are working on building a great new tool for defining CRM requirements for sales, marketing, customer service and partner relations.

Customer Experience Management Methodology & Tool-Kit

Customer Experience Management Methodology & Tool-Kit

We have partnered up with Diane Magers, a customer experience management

Sales Enablement Knowledge Management Best Practices Report

Sales Enablement Knowledge Management Best Practices Report

In this report, we look at the Sales Enablement Knowledge Transfer or Enablement Knowledge Management (KM) as it is increasingly beginning called.

Sales Enablement Benchmark Report

Sales Enablement Benchmark Report

We are just about to start a new research study to produce a benchmark report on Sales Enablement.

CJM Importance in 2015

CJM Importance in 2015

Customer Journey Mapping has become my recent obesession and rightly so as we move into 2015 and I realize day after day how just how competitive t

2012 Marketing Plan Presentation

2012 Marketing Plan Presentation

Good morning all.

Is it possible to download the template that's shown in this video?

Ramp Marketing Effectiveness

Ramp Marketing Effectiveness

Ten Steps to a Data Quality Strategy

Ten Steps to a Data Quality Strategy

If your CEO asked customer service, technical support, marketing and sales to provide a customer list with contact and history information, how lik

Five Key Areas for Marketing Operations to Tackle

Five Key Areas for Marketing Operations to Tackle
Best-in-class marketing operations develop a performance measurement process that cascades from corporate objectives to marketing objectives to m

Public Relations Coaching Tool

Public Relations Coaching Tool

We had a request recently for a PR coaching tool to assist with talking to/communicating with the media.

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