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Account Based Marketing (ABM) Methodology, Toolkit, and...

Account Based Marketing (ABM) Methodology, Toolkit, and...

For those that are using it, ABM is more than just a marketing strategy du-jour; it has become the tour-de-force of their marketing plan.

Lifecycle Marketing Research Report

Lifecycle Marketing Research Report

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc

Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Crowd Sourced and Self-Serve Support Benchmark Study

Crowd Sourced and Self-Serve Support Benchmark Study

This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
 

2016 State of Digital Marketing in Associations (Benchmark...

2016 State of Digital Marketing in Associations (Benchmark...

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a stat

Sponsorship Selection Methodology

Sponsorship Selection Methodology

We've had a request to build a 'Sponsorship Selection Methodology'  to help marketers who get requests for sponsorships for events, conferences and

Email Marketing Strategy for multiple businesses

Email Marketing Strategy for multiple businesses

We have a parent company and about a dozen companies under that umbrella that sell different products and services, but to the same core customer.

Looking for a statistic that supports using a call center...

Looking for a statistic that supports using a call center...

TOP 5 user readiness challenges while implementing a large...

TOP 5 user readiness challenges while implementing a large...

Which are the main cultural factors to take into account...

Which are the main cultural factors to take into account...

Product lifecycle

Product lifecycle

anyone have an opinion on where to go via the web, for best practice product lifecycle managment information / examples

 

IDC Canada Report: Analytics in Retail

IDC Canada Report: Analytics in Retail

Industry analyst firm IDC Canada recently released a report stating that Canada has made progress in the adoption of big data and innovative uses o

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