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Relative Risk In Content Marketing

Relative Risk In Content Marketing

Content management experts from different backgrounds and industries, recently got around the table to debate how to ensure that their social-media

Is Facebook Failing Marketers?

Is Facebook Failing Marketers?

A Forrester report produced from a study of 395 marketers in The US, Canada and the UK accuses Facebook of failing marketers by following a traditi

What keeps Most Marketers Awake At Night?

What keeps Most Marketers Awake At Night?

WPP boss Sir Martin Sorrell's favourite question to clients is apparently 'what keeps you awake at night' and the answer from a wide diverse range

Are you committing random acts of content?

Are you committing random acts of content?

I've had several conversations with members recently about some of their content marketing challenges.

How Does Hummingbird Impact your Content Strategy?

How Does Hummingbird Impact your Content Strategy?

Instead of ranking for keywords, your goal is to build authority around

Bizo Eloqua Partnership Yields New Marketing Automation...

Bizo Eloqua Partnership Yields New Marketing Automation...

Bizo recently partnered with Eloqua to launch an automation platform designed to help B2B marketers manage integrated multichannel campaigns that i

Should brands add NFC into the mobile marketing mix?

Should brands add NFC into the mobile marketing mix?

Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing techn

Google's 100% secure Search - 'Data Is The New...

Google's 100% secure Search - 'Data Is The New...

Marketing Magazine has published an article by Howard King, head of data and analytics at Rufus Leonard, concerning Google who recently announced i

LinkedIn Says Half of Users to Come Via Mobile Next Year

LinkedIn Says Half of Users to Come Via Mobile Next Year

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service

Top '10 Commandments' For Content Marketing

Top '10 Commandments' For Content Marketing

Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.

Less than 10% of top marketers confident in own digital...

Less than 10% of top marketers confident in own digital...

Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research co

Big brands use Instagram to grow market share

Big brands use Instagram to grow market share

Marketing Magazine reports that 'brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing

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