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Fresh Content vs. Older Content

Fresh Content vs. Older Content

Of course we all know that it's important to keep fresh content on our websites to get the best search engine results.

Modern Marketing Center of Excellence Report #...

Modern Marketing Center of Excellence Report #...

What is a Modern Marketing Center of Excellence (MMCoE)?

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Getting Cross-Cultural Teamwork Right

Getting Cross-Cultural Teamwork Right

Is Employee Engagement Important in a Customer Centric...

Is Employee Engagement Important in a Customer Centric...

With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.

Video Content Metrics Benchmark Report #videomarketing #...

Video Content Metrics Benchmark Report #videomarketing #...

After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking

Demand Metric Marketing Strategy model

Demand Metric Marketing Strategy model

"Marketing Strategy" can mean different things to different marketers.

From Big Data to Smart Data

From Big Data to Smart Data

In the field of analytics, just having big data is pretty meaningless.  Guess what - most firms already have big data!

Advertising Agency Scoping Document

Advertising Agency Scoping Document

Hello

 

Learn from Your Analytics Failures

Learn from Your Analytics Failures

This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the m

3 Ways to Conduct B2B Market Research Using Digital...

3 Ways to Conduct B2B Market Research Using Digital...

In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influen

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