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Don't neglect customer experience in B2B marketing

Don't neglect customer experience in B2B marketing

The customer experience is every bit as important in B2B as B2C.

Customer Engagement Virtual Summit #CESummit @demandmetric...

Customer Engagement Virtual Summit #CESummit @demandmetric...

Demand Metric is continuing its Virtual Summit Series with a day-long, online event focusing on Customer Engagement!

Customer Experience Management Tool-Kit

Customer Experience Management Tool-Kit

We are planning a new consulting methodology and tool-kit around Customer Experience Management.

Beyond Engagement: Why Advocacy Is Always About the People

Beyond Engagement: Why Advocacy Is Always About the People

After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success.

Fresh Content vs. Older Content

Fresh Content vs. Older Content

Of course we all know that it's important to keep fresh content on our websites to get the best search engine results.

How to Become the Customer's Key Resource #...

How to Become the Customer's Key Resource #...

 

Fresh Content vs. Older Content

Fresh Content vs. Older Content

Of course we all know that it's important to keep fresh content on our websites to get the best search engine results.

Modern Marketing Center of Excellence Report #...

Modern Marketing Center of Excellence Report #...

What is a Modern Marketing Center of Excellence (MMCoE)?

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Beyond Engagement: Should Brands Get Personal with Employee...

Beyond Engagement: Should Brands Get Personal with Employee...

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy.  But employees make excellent advocates as well.

Getting Cross-Cultural Teamwork Right

Getting Cross-Cultural Teamwork Right

Is Employee Engagement Important in a Customer Centric...

Is Employee Engagement Important in a Customer Centric...

With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be.

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