Facebook Announces Video Sharing on Instragram

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

Instragram will now let users shoot 15-second videos, with multiple cuts, new filters and an image stabilization feature called Cinema to eliminate the shakiness that happens so often on mobile devices.

This announcement comes 6 months after the launch of Vine; a simple app for sharing video clips that's owned & operated by Twitter. Vine’s clips are only six seconds long, and they loop, which Instagram’s clips do not. Also, Instagram's video-sharing tool is built directly into the app, so all the photo & video sharing, commenting, and liking happens in one mobile client. Vine requires a separate app download and is not directly attached to any of Twitter’s official apps. 

Since 2010, more than 16 billion photos have been shared on Instagram by its 130 million users, and more than 1 billion likes are posted every day.

Are you using Instagram in your marketing initiatives? Do you think the addition of video-sharing will be beneficial?


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Resource Reference 

A checklist to ensure the success of your Instagram marketing program.