Resource Overview

This video infographic provides statistics and best practices for account-based marketing.

Video Infographic - Account Based Marketing

Executive Summary

Our Account-Based Marketing (ABM) video infographic provides statistics and best practices for account-based marketing. Demandbase and Demand Metric together explored the current state of ABM adoption, detailing usage and user characteristics. This video showcases the study findings and provides an understanding of ABM and how critical it is as a strategy for companies of all sizes.