The State of Video 2020

Resource Overview

Vidyard and Demand Metric have researched the state of video every year since 2014. This annual research effort aims to examine the use of video, how it’s measured, and its impact.


Related Resources


It’s no surprise that 2020 was the year of the video. According to the latest findings from Demand Metric, the percentage of organizations creating more than 50 videos in 2020 has increased by 254% over 2019.

The question remains, are you taking advantage of all that video has to offer?

Full of concrete statistics and benchmarks, The State of Video 2020 Report takes a deep dive into how and where businesses are using video. Use these insights to take your strategy to the next level.

The report answers questions like:

  • What video types are the most valuable?
  • How many videos do other companies produce?
  • Where is video being used by role?
  • What resources are being used to create video?

Table of Contents

  1. Key Findings 
  2. The Video Landscape 
  3. The Performance of Video
  4. Creating and Hosting Video Content
  5. Video Budget and Satisfaction
  6. Action Plan 
  7. Methodology

This 2020 State of Video survey was administered online during the period of October 21 through November 2, 2020. During this period, 427 responses were collected. 302 were qualified and complete enough for inclusion in the analysis. Only valid or correlated findings are shared in this report.