Keys to Successful Account-Based Marketing

Resource Overview

In the following eWorkshop by KERN-An Omnicom Agency, we will be focusing on the topic of the Keys To Successful Account-Based Marketing.

eWorkshop Description:

In the following eWorkshop by KERN-An Omnicom Agency, we will be focusing on the topic of the Keys To Successful Account-Based Marketing.

In his eWorkshop on Account-Based Marketing you will learn insights and tips as well as other elements such as :

  • What is Account-Based Marketing?
  • Challenges with Traditional Demand Generation.
  • Why is ABM Effective?
  • Content Relevancy and Contact Coordination.
  • The Cornerstones of ABM Programs.
  • Steps to creating an ABM Program.
  • Financial Industry CIO Audience findings.
  • Deep individual research on Bank of America CIO.
  • Creating ABM Message Plan.
  • Keys to ABM success

 

This eWorkshop is ideal for any marketing professional who needs to improve their Account-Based Marketing capabilities.

 

Presenters:

Russel Kern

President / Founder, KERN-An Omnicom Agency.