eWorkshop: Keys to Successful Account-Based Marketing

eWorkshop Description:

In the following eWorkshop by KERN-An Omnicom Agency, we will be focusing on the topic of the Keys To Successful Account-Based Marketing.

In his eWorkshop on Account-Based Marketing you will learn insights and tips as well as other elements such as :

• What is Account-Based Marketing?
• Challenges with Traditional Demand Generation.
• Why is ABM Effective?
• Content Relevancy and Contact Coordination.
• The Cornerstones of ABM Programs.
• Steps to creating an ABM Program.
• Financial Industry CIO Audience findings.
• Deep individual research on Bank of America CIO.
• Creating ABM Message Plan.
• Keys to ABM success

This eWorkshop is ideal for any marketing professional who needs to improve their Account-Based Marketing capabilities.

Presenters:

Russel Kern

President / Founder, KERN-An Omnicom Agency.