In the following eWorkshop by KERN-An Omnicom Agency, we will be focusing on the topic of the Keys To Successful Account-Based Marketing.
eWorkshop: Keys to Successful Account-Based Marketing
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eWorkshop Description:
In the following eWorkshop by KERN-An Omnicom Agency, we will be focusing on the topic of the Keys To Successful Account-Based Marketing.
In his eWorkshop on Account-Based Marketing you will learn insights and tips as well as other elements such as :
- What is Account-Based Marketing?
- Challenges with Traditional Demand Generation.
- Why is ABM Effective?
- Content Relevancy and Contact Coordination.
- The Cornerstones of ABM Programs.
- Steps to creating an ABM Program.
- Financial Industry CIO Audience findings.
- Deep individual research on Bank of America CIO.
- Creating ABM Message Plan.
- Keys to ABM success
This eWorkshop is ideal for any marketing professional who needs to improve their Account-Based Marketing capabilities.
Presenters:
Russel Kern
President / Founder, KERN-An Omnicom Agency.