Develop Customer-Centricity with CRM

Resource Overview

This guide provides practical advice for adopting a customer-centric business strategy.

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Executive Summary

This How-To Guide has been designed to provide practical advice for adopting a customer-centric business strategy. Customer Relationship Management (CRM) is a top priority for mid-sized enterprises; leverage it effectively to differentiate your firm.

Read this brief 13-page guide to:

  • Understand the Definition of CRM
  • Develop a Return on Investment Strategy
  • Identify Implementation Costs & Benefits
  • Perform a Cost/Benefit or ROI Calculation
  • Differentiate CRM System Architectures
  • Learn CRM Features & Functionality
  • Build a Business Case & Project Charter for CRM
  • Identify Risks & Key Success Factors
  • Provide Implementation Best Practices

 

Read this guide to learn how to make customer relationship management work for your organization. 

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