Adopting Consultative Selling

Resource Overview

This guide provides practical advice for converting to a consultative selling approach.

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Executive Summary

This guide has been designed to provide practical advice for converting to a consultative selling approach.

Read this brief 14-page guide to learn how to.

  • Identify Competitive Advantages & Differentiators 
  • Determine Product Features, Advantages, & Benefits 
  • Develop Key Account Plans 
  • Standardize Business Communications 
  • Promote a Consultative Sales Process 
  • Improve the Listening Skills of your Staff 
  • Effectively Handle Customer Objections 
  • Skillfully Negotiate Favorable Terms 
  • Teach Proven Closing Techniques 

Read this guide to identify opportunities to further develop and maintain consultative selling in your organization.

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