Account Based Marketing (ABM) Consortium Report - 2017

Resource Overview

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

Introduction

So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?  

In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like. This report will identify and discuss the positions of these ABM experts and will share answers to the following key questions:

  • What are the areas of focus in 2017?
  • Where should practitioners place their investments?
  • What mistakes of the past can we learn from?
  • And, what successes should we seek to scale?
     

Table of Contents

  1. Speakers
  2. Overview
  3. Introduction
  4. Points of View
  5. Closing Remarks