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From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.

Free

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.