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State of Customer Engagement in B2C Marketing

Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.

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Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives. 

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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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Follow this simple, step-by-step, playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

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CMO First 90 Days Cheat Sheet

Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.

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Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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Personalization Trends Video Infographic

This video infographic provides statistics, trends and best practices for content personalization.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

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During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

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Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

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In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

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Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

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This session will cover identifying key segments and prioritizing accounts, leveraging data from the Sales team and customers to drive higher performance, what worked – and what didn’t work – when driving personalized ads to engage key accounts and target industries and ongoing measurement to optimize, iterate and evangelize their efforts

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In this session, Sangram Vajre, Co-Founder and CMO of Terminus will walk through how you can use account-based marketing to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.

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Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.

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This video infographic provides statistics and best practices for account based marketing.

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This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

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Read this Guide to learn how to transform your call center to a Modern Contact Center.

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