Collect Leads with City Tours

Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use our Event Planning Checklist to organize and plan your campaign.

What are the Benefits of City Tours?

Meeting with prospects and current clients is great for building trust and lasting relationships. If possible, send down an expert speaker and record a 'podcast' to post on your website. Additionally, consider making attendance for prospects FREE to increase attendance rates.

• Increased Lead Generation - meeting with prospects and current clients is great for building trust and lasting relationships. If possible, send down an expert speaker and record a 'podcast' to post on your website. Additionally, consider making attendance for prospects FREE to increase attendance rates.
• Improved Employee Satisfaction - many younger Marketing & Sales professionals will be very excited to go on their first business trips to new cities. Use this excitement to promote enthusiastic product discussions while on the road, and to create a buzz around the office when the crew returns.

Action Plan:

1. Determine Feasibility - conduct some preliminary research to determine which events are currently going on in your industry that you may wish to sponsor, exhibit, or just attend. Key-note speaking engagements are of particular interest since they position your staff as industry-experts. Get a feel for costs for each type of event, and compare it to the cost of scheduling private city tours at hotels in the regions you are looking to target.
2. Create an Event Schedule - use Demand Metric's downloadable Project Schedule template to help build the Business Case for your campaign.
3. Prepare an Event Checklist - use our Event Planning Checklist to ensure you stay organized for each event on your city tour schedule.

1. Build a City Tour Team - discuss the city tour program with your sales & marketing team to determine who has the social skills to network, and the personal-life freedom, to generate leads while 'on-the-road'.
2. Attend your First Event - go to your first stop on the city and measure results using Demand Metric's Tradeshow ROI Calculator and Lead Scoring Index.