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The State of Marketing Budgets Research Report

Integrate and Demand Metric partnered to explore the current state of B2B marketing budgets, hiring, and resource allocations.  This report shares insights from over 500 B2B Marketers from the United States and the United Kingdom.

Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO. 

Employee Holiday Calendar 2023

Use the 2023 Employee Holiday Calendar to keep track of employee vacation days, personal days and sick days.

Free

Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. This guide explains exactly what agile marketing is, why it's so effective and provides an action plan to get started with agile marketing in your organization. 

This self-assessment tool will help you understand your employees marketing technology skillset.

This self-assessment tool will help your marketing team understand how capable they are, and where they can improve.

This self-assessment tool will help you understand your employees product management skillset.

This self-assessment tool will help you understand your employees sales enablement skillset.

This self-assessment tool will help you understand how aligned your marketing and HR departments are.

This self-assessment tool will help you understand how aligned your marketing and product development departments are.

This self-assessment tool will help you understand how aligned your marketing and technology departments are.

Free
Org Structure Guide

This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company. 

Free

In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

Free
Marketing Resource Management

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Free
Creating a Social Media Policy

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

Free
Getting Started with Agile Marketing

Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.

Use this to establish a clear scope, decision rights, and sponsorship for the website redesign project.

Free
Evaluating Candidate Interviews

A guide to help you evaluate candidates in order to choose the right person for an open position.

A guide to help you educate and develop your staff in order to improve their skill set.

Free
Develop Leaders with Succession Planning

A guide to help you develop leaders internally through succession planning.

Free
Conducting Insightful Interviews

A guide to help you conduct insightful interviews to hire the best candidates for open positions.

Free
Benchmarking Your Core Competencies

A guide to help you benchmark your core competencies.

Free

This guide provides practical advice for maximizing opportunity and reducing risk for change initiatives.

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