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State of Customer Engagement in B2C Marketing

Mitto partnered with Demand Metric at the beginning of 2021 to take the pulse of over 500 marketers
who shared their experience with a variety of digital channels. The objective of this research effort was to find out exactly how marketers are using and plan to use digital communications in their customer engagement efforts.

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Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

Use this step-by-step website planning guide and set of 37 premium tools and templates to conduct an effective website redesign.

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

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Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

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The State of Digital Marketing in Associations

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.

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Content Experience Impact Video Infographic

This video infographic provides statistics and best practices for content experience including interactive content.

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This webinar highlights the ways in which impactful content can influence decision-making, with insights from the “Content Experience Impact and the Buyer’s Journey” benchamrk report.

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Content Experience Impact and the Buyer’s Journey

ion interactive and Demand Metric conducted a survey to explore how effectively marketers are using content to influence and support the buyer’s journey, which has continued to materialize as a key success factor in marketing.

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This video infographic provides statistics and best practices for marketing technology adoption.

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This webinar reveals exclusive findings from the 2018 Trends in Marketing Technology report.

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Training Course: Demand Generation (2242)

This video infographic provides statistics and best practices for association digital marketing.

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In it's four year, this global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: Departmental ownership vs. execution, Digital marketing budgets, Digital marketing skill assessments and Digital marketing channels.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

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Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

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Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

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You're using video to engage prospects, and your audiences are loving it. But wouldn't it be great if you could do more? You can find out who is watching each video, how long they are staying engaged, and then use that data to enhance your lead-scoring and nurturing programs.

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This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

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This video infographic provides statistics and best practices for association marketing.

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Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.

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From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

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