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From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for Influitive. The profile also includes a real-world use case of an active customer solution.

In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for DNN. The profile also includes a real-world use case of an active customer solution.

Use this demand generation playbook to define the activities required to successfully create, plan and execute a lead generation program.

Use this website redesign playbook to define the activities required to successfully create, plan and execute a website redesign.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

Use this digital marketing playbook to define the activities required to successfully create, plan and execute a digital marketing program.

Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this customer engagement playbook to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this modern content marketing playbook to define the activities required to successfully create, plan and execute a content marketing plan.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.

Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. .

In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for RewardStream. The profile also includes a real-world use case of an active customer solution.

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