Video provides some unique opportunities for interactivity, so Brightcove and Demand Metric partnered to research the current definitions, adoption, applications and effectiveness of interactive video. This report presents the results of this research.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.
This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.
This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.
Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.
From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.
From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.
From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.
From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.
This course has 6 video modules that will help you develop a customer engagement plan that improves how customers engage with your company and enables your organization with a customer-centric approach to drive revenue.
In a November 2014 study sponsored by HighRoad Solution, Demand Metric collaborated with HighRoad to conduct a survey to find about the current state of association marketing.
From March 2015 to July 2015, Demand Metric and HighRoad Solution collaborated to conduct a survey to find about the state of association marketing in 2015 as compared to the previously researched 2014 study.
This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
This course has 6 video modules and a tool-kit with 21 tools & templates that will help you develop a comprehensive social media marketing plan.
This course has 6 video modules and a tool-kit with 24 tools & templates that will help you develop a comprehensive content marketing program.
In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.
From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.
From March 2015 to April 2015, Demandbase sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.
In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.
Discover how video marketing works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of video marketing including lead nurturing and scoring.
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
Follow this simple, step-by-step, methodology to develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Use this demand generation playbook to define the activities required to successfully create, plan and execute a lead generation program.