Lead Generation and Automation

Email Marketing ROI Calculator

Use this tool to calculate results for email marketing campaigns.

Nurture Leads with Podcasts

This guide provides practical advice for launching a podcasting program.

Implement a Marketing Automation Solution

This guide provides practical advice for implementing a Marketing Automation strategy.

Creating Email Marketing Lists

This guide provides advice on how to build permission-based email marketing lists.

Effective Email Marketing Campaigns

This guide provides practical advice for building effective email marketing campaigns.

Automating Lead Generation

A guide for implementing an effective lead generation & marketing automation program.

Marketing Automation Maturity Assessment

A self-assessment to evaluate your marketing automation/lead generation capabilities.

Lead Scoring Template

A tool designed to help you analyze leads, and identify strong prospects.

Email Marketing Vendor Evaluation

Use this template to compare email marketing solutions.

Marketing Automation Vendor Matrix

Use this matrix to obtain info about key marketing automation vendors.

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