Resources

Use this demand generation playbook to define the activities required to successfully create, plan and execute a lead generation program.

Use this digital marketing playbook to define the activities required to successfully create, plan and execute a digital marketing program.

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Use this website redesign playbook to define the activities required to successfully create, plan and execute a website redesign.

Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

Use this customer engagement playbook to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this modern content marketing playbook to define the activities required to successfully create, plan and execute a content marketing plan.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.

Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. .

In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.

World Class Marketing Assessment

A self-assessment tool to see if your organization has a 'world-class' marketing department.

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