Resources

Use this demand generation playbook to define the activities required to successfully create, plan and execute a lead generation program.

Use this digital marketing playbook to define the activities required to successfully create, plan and execute a digital marketing program.

VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

Use this website redesign playbook to define the activities required to successfully create, plan and execute a website redesign.

Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

Use this customer engagement playbook to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this modern content marketing playbook to define the activities required to successfully create, plan and execute a content marketing plan.

B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

In March 2015, Influitive sponsored a Demand Metric study to explore how well online communities are performing.

This course has 6 video modules that will empower you with best practices on how to plan, produce and launch compelling marketing videos.

In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.

This course has 6 video modules that will help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

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