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John Follett
By Jerry Rackley Elon Musk , the billionaire founder of PayPal, Tesla and SpaceX has just dangled his latest bit of imaginative thinking in front of the world...

Use this digital marketing playbook to define the activities required to successfully create, plan and execute a digital marketing program.

Customer Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Use this demand generation playbook to define the activities required to successfully create, plan and execute a lead generation program.

From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

From March 2015 to July 2015, Demand Metric and HighRoad Solution collaborated to conduct a survey to find about the state of association marketing in 2015 as compared to the previously researched 2014 study.

From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

Use this sales enablement playbook to define the activities required to successfully create, plan and execute a sales enablement program.

Use this website redesign playbook to define the activities required to successfully create, plan and execute a website redesign.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

Use this customer engagement playbook to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this modern content marketing playbook to define the activities required to successfully create, plan and execute a content marketing plan.

Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

John Follett
Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and...
John Follett
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning...

From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

Use this social media marketing playbook to define the activities required to successfully create, plan and execute a social media marketing program.

In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.

In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

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