How-To Guides

We created a set of How-To Guides to help you understand 'Best Practices' and how world-class organizations operate. Our guides cover a wide range of topics and provide actionable advice and links to our tools & templates.

Content Type

Free	A Mobile App Launch Guide A guide to help you understand how to launch your mobile app.	view
	Achieving Corporate Sales Targets This guide provides practical advice for analyzing past sales, and achieving future targets.	view
	Adopting Consultative Selling This guide provides practical advice for converting to a consultative selling approach.	view
	Advanced Project Management Techniques A guide to help you standardize and improve your project management competencies.	view
	Align Sales & Marketing with Lead Nurturing A guide to help you align your sales & marketing functions to improve lead nurturing.	view
	Analytical Marketing Tools & Techniques A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.	view
	Analyzing Competitive Ad vs. PR Spending A guide to help you track & analyze your ad & PR spending.	view
	Are You Customer Centric? A guide to help you understand and develop a customer-centric point of view in your company.	view
	Are You Prepared for CRM? A guide to help you evaluate if you company is ready to begin a CRM initiative.	view
	Assess Advertising Concept Effectiveness A guide to help you learn the key characteristics of a solid advertising concept.	view
	Assess Satisfaction to Retain Customers A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.	view
	Automating Lead Generation A guide for implementing an effective lead generation & marketing automation program.	view
	Benchmarking Your Core Competencies A guide to help you benchmark your core competencies.	view
Free	Brand Loyalty Advantage Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.	view
	Build An RFP For Web Design Services A guide to help you build a request for proposal (RFP) for web design services and evaluate all possible vendors.	view
	Building a Mobile Friendly Website A guide to help you understand the importance of having a mobile friendly website today and how to achieve mobile compatibility.	view
	Building Effective Landing Pages This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.	view
	Building Successful PR Campaigns A guide to help you learn more about and build your public relations capabilities.	view
	Closing the Loop on Trade Promotions This guide provides practical advice for executing and measuring trade promotion campaigns.	view
	Collect Leads with City Tours A guide to help you plan a campaign for city tours and collect leads from those tours.	view
	Communicating Social Value Improves Brand A guide to help you increase your brand value by developing a communication plan for your organization's social values.	view
	Conducting Insightful Interviews A guide to help you conduct insightful interviews to hire the best candidates for open positions.	view
	Conducting Successful Product Launches Read this guide to learn how to conduct a successful product launch.	view
	Creating a Blog for Your Business A guide to help you create a blog for your business.	view
	Creating a Product Business Case A guide to help you understand the intricacies of writing a product business case.	view