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Brand Consistency Impact (Benchmark Report)
This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency.
Marketing: non-invasive brain surgery
Ira Kalb, in a Marketplace.org story about Fiat buying Chrysler and the "buy American" mentality, made this st
Should brands add NFC into the mobile marketing mix?
Both the blog site EConsultancy and the ‘ahead of the curve’ BBC technology programme ‘Click’ have in September featured the mobile marketing techn
Top '10 Commandments' For Content Marketing
Marketing Magazine features an article from Julia Hutchison, head of content marketing at Group FMG.
Do you have a personal brand?
I read an interesting article recently by
Is Anyone Using Augmented Reality?
I posted an article on Demand Metric's blog today where guest author Darren Leach disc
3 Tips to Position a Product Like Don Draper
1. Separate Yourself from the Competitors
12 Signs Your Brand Needs Help - Free On-Demand Workshop
Available Free, On-Demand Until July 15th then goes into DM University.
Real-Time Bidding Benchmarking Study
This benchmarking study will examine how Real-Time Bidding (RTB) is growing in North America, how many media buyers are using RTB, and how RTB is p
SEOmoz Rebrands to Moz
By removing "SEO" from their name they hope to broaden their horizons, and help people do "better marketing." They're expanding to include things l