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Current State of Sales & Marketing Funnels (Benchmark...

Current State of Sales & Marketing Funnels (Benchmark...

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel.

Social Media Marketing: Investment and Returns (Benchmark...

Social Media Marketing: Investment and Returns (Benchmark...

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on techno

Lifecycle Marketing Research Report

Lifecycle Marketing Research Report

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc

Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Crowd Sourced and Self-Serve Support Benchmark Study

Crowd Sourced and Self-Serve Support Benchmark Study

This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
 

2016 State of Digital Marketing in Associations (Benchmark...

2016 State of Digital Marketing in Associations (Benchmark...

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a stat

Sponsorship Selection Methodology

Sponsorship Selection Methodology

We've had a request to build a 'Sponsorship Selection Methodology'  to help marketers who get requests for sponsorships for events, conferences and

Email Marketing Strategy for multiple businesses

Email Marketing Strategy for multiple businesses

We have a parent company and about a dozen companies under that umbrella that sell different products and services, but to the same core customer.

Looking for a statistic that supports using a call center...

Looking for a statistic that supports using a call center...

TOP 5 user readiness challenges while implementing a large...

TOP 5 user readiness challenges while implementing a large...

Which are the main cultural factors to take into account...

Which are the main cultural factors to take into account...

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