Webinar Topic Mapping Tool

Resource Overview

Identify webinar topics based on which buyer persona roles and buying stages you have gaps in.

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Your Problem

You need to identify webinar topics based on which buyer persona roles and buying stages you have gaps in.

Our Solution

Use the Webinar Topic Mapping Tool to document and map webinar topics to each of your buyer personas based on their stage in the buying cycle.  With this template, you can evaluate each stage of the buying cycle for each persona based on the following criteria: Buying Stage, Stage Description, Buyer Action, Buyer Questions, Stage Duration, Key Influencers, Webinar Goals, Webinar Topics and Webinar Messaging 

Key Benefits

  • keep track of your webinar topics
  • analyze buyer personas in regards to webinar topics
  • color-coded by stage
  • save 2 hours on formatting
  • easy-to-use Excel template

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)