Social Media Channel Selection Tool

Your Problem

You need to evaluate which Social Media channels are best suited for your audience.

Our Solution

Use the Social Media Channel Selection Tool to evaluate your social media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project in this Microsoft Excel tool, view the bubble matrix chart and communicate the findings of your analysis.

Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.

Key Benefits

  • evaluates multiple social media programs at one time
  • allows for customized ranking of each channel
  • includes high quality charts
  • considers various components including strategic fit and cost
  • saves 2 hours of formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Analytical