Social Media Capabilities Assessment
You need to if your organization is prepared to take on a Social Media initiative.
Use this Microsoft Excel document to measure your organization's Social Media capabilities. This prescriptive self-assessment tool allows you to rate your compliance with best practices across the following dimensions: Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results.
- identifies social media best practices
- support for approval of a social media intiative
- contains a well organized self assessment
- spider-chart of social media capabilities
- provides instant results and reccomendations
Microsoft Excel Spreadsheet
Estimated Time Required: 1 Hour
Skills Required: Excel (Basic)